Marketing Review

Data Visualization

Still Manually Calculating ROI for Reports? The Best Marketers Are Already Using AI

After a campaign, the real bottleneck isn't the presentation—it's the tedious process of cleaning data, matching spend to conversions, and calculating ROI in Excel. This article walks through a real-world marketing report scenario to show how you can use Excelmatic to replace VLOOKUPs and complex formulas. See how three plain-English commands can get you from raw data to actionable insights in under 10 minutes.