Data Analytics How to Use AI to Calculate Channel ROI & Optimize Your Marketing Budget
In the budget meeting, Marketing and Sales present conflicting views on channel value, but the CFO only wants to see the numbers. This is a common corporate dilemma: marketing leads and sales conversions exist as separate data islands. This article demonstrates how to use an AI tool to build a "data bridge" replacing subjective arguments with objective ROI analysis to ensure every dollar is spent effectively.
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