If you’ve ever stared at a product roadmap spreadsheet at 10 p.m. wondering if Feature X is worth prioritizing, you’re not alone. Product managers spend a big chunk of time juggling feedback, timelines, sprint status, and ROI estimates—all buried in tab chaos.
The good news? A wave of Excel-compatible AI tools is changing the game. These tools don’t replace your spreadsheets—they just make them a hundred times smarter. You ask, they analyze. In plain English.
Here are some of the top AI-powered tools making waves in product management. Whether you’re organizing backlog items or prioritizing by customer value, there’s a tool here that’ll save you hours.
1. Excelmatic
Tired of formula fights and pivot paralysis? Excelmatic lets you upload your spreadsheet, ask your question like a human, and get instant insights—tables, charts, or text summaries.
Just drag in your backlog data and type:
Which features are high priority but not yet started?
Summarize user votes by category.
Excelmatic will return grouped tables, bar charts, or summaries that make it easy to spot your next move. It also helps with:
- Cleaning messy data
- Normalizing formats (dates, currencies, etc.)
- Generating trend charts over time
You don’t need to know formulas. You just need curiosity.
Pricing: Free trial available; plans start at $5.99/month
Best for: Product managers who live in spreadsheets but hate the grunt work
Website: excelmatic.com
2. Fibery
If Notion, Airtable, and Jira had a baby with strong product DNA, it would be Fibery. It lets you structure feedback, link customer problems to features, and analyze priority with a built-in AI engine.
Great for product ops teams that want both flexibility and logic. You can ask AI to summarize user interviews or highlight similar feature requests.
Pricing: Free for small teams, paid plans start at $10/month/user
Best for: PMs with heavy research/feedback workflows
Website: fibery.io
3. Coda AI
Coda has evolved from a document + table hybrid to a workspace where AI lives alongside your backlog. You can build feature review pages where Coda AI summarizes pros/cons, or have it auto-tag Jira-imported tickets.
What makes it shine is how customizable it is—ideal for PMs tired of adapting to rigid tools.
Pricing: Free tier with limited AI credits; paid plans from $10/month/user
Best for: Teams who like building their own workflows
Website: coda.io
4. Productboard
Still a go-to for strategic product planning, Productboard now includes AI features to group feedback by theme, identify feature trends, and auto-summarize what customers care most about.
It’s integrated, polished, and plays nicely with engineering tools.
Pricing: From $20/month/user, with AI in higher tiers
Best for: Mid-large orgs managing complex product portfolios
Website: productboard.com
5. Craft.io
Craft takes a holistic approach to product management—connecting vision, strategy, feedback, and release planning. Its AI suggestions are subtle but useful, such as rewording feature descriptions or surfacing duplicate ideas.
Ideal if you want everything under one UX-friendly roof.
Pricing: From $39/month/user
Best for: Strategic PMs with cross-functional alignment needs
Website: craft.io
6. Athenian
Focused on engineering metrics and delivery health, Athenian helps product leaders identify bottlenecks. AI-enhanced reports answer questions like: “Which repos are blocking delivery?” or “How long do PRs sit idle?”
If your work touches delivery speed and team health, it’s a valuable lens.
Pricing: Custom pricing (targeted at teams >20 engineers)
Best for: Product leaders tracking dev throughput
Website: athenian.com
Conclusion
Product management is becoming more data-driven, but your time shouldn’t be spent building formulas or wrangling sheets. Tools like Excelmatic and its peers let you focus on decisions, not data prep.
Try one of them today, and let your spreadsheets do the talking.
