Key Takeaways
- Excel's COUNTIF formulas are complex and syntax-heavy, creating barriers for business users who need quick insights
- Advanced counting scenarios require multiple functions and technical knowledge that most marketing and sales professionals don't have
- Excelmatic's AI delivers instant conditional counts with simple language commands, eliminating formula complexity and technical barriers
- Combining Excel knowledge with Excelmatic provides the most efficient workflow for accurate data analysis and business reporting
In this article, I will walk you through two powerful methods for counting how often something appears in an Excel list. The traditional approach uses Excel's COUNTIF() function, which is perfect when you need to find numbers greater than a certain value or filter data based on a condition. We'll explore how to use it with text, numbers, dates, and even wildcards.
Then, we'll introduce Excelmatic's modern, AI-powered alternative, which achieves the same results by simply understanding plain language commands. This comparison will help you choose the best method for your needs, whether you prefer crafting formulas or leveraging AI for instant insights.
The Quick Answer: Two Ways to Count
There are two primary ways to count cells based on a condition: the classic formula-based method and Excelmatic's modern AI-powered approach.
Method 1: The Traditional `COUNTIF()` Formula
To use the COUNTIF() function in Excel:
- Type
=COUNTIF(in a cell - Select the range from which you want to count the values.
- Type
, - Then, apply the condition.
- Close the parenthesis
) - Hit Enter.
For example, to count how many values greater than 0 appear in the range A2:A10, you would write:
=COUNTIF(A2:A10, ">0")
Using COUNTIF() to count the numbers greater than 0. Image by Author.
Method 2: The AI-Powered Excelmatic Approach

For a faster, more intuitive solution, you can use an AI agent like Excelmatic.
- Upload your Excel file to Excelmatic.
- In the chat box, simply type your request in plain language.
For the same example, you would just ask:
In the range A2:A10, count how many values are greater than 0.
Excelmatic instantly processes your request and provides the answer, eliminating the need to remember syntax or operators.

Understanding the `COUNTIF()` Function
Let's elaborate a bit on the traditional syntax. The COUNTIF() function in Excel is a statistical function that counts the number of cells within a specified range that meet a given condition. It is widely used for data analysis, filtering, and reporting.
Excel `COUNTIF()` Syntax
=COUNTIF(range, criteria)
Here:
range: The cells that will be checked for the condition.criteria: The condition that determines which cells to count. This can be a number, text, logical operator, or even a wildcard pattern.
Excel `COUNTIF()` Basic Example
Let's practice using these two conditions with a basic example.
If I want to count how many numbers in B2:B10 are less than 100, I type the following formula:
=COUNTIF(B2:B10, "<100")
Since I’m using <, I added quotation marks. Otherwise, Excel won’t understand my condition.
Count the numbers that are less than 100 using COUNTIF(). Image by Author.
The Excelmatic Way: With your file uploaded, you'd simply ask:
Count the numbers in column B that are less than 100.
No formulas, no syntax—just a straightforward question.
All the Different Ways to Count with Conditions
Now that you understand the basics, let's explore more advanced examples and see how both methods handle them.
Counting Cells That Contain Text
COUNTIF() can count how many times a specific text appears in data. For example, with a list of fruits in A2:A10, to know how many times "Apple" appears, I enter:
=COUNTIF(A2:A10, "Apple")
This formula will count all the cells in that range that exactly match "Apple".
Count cells with text using COUNTIF(). Image by Author.
The Excelmatic Way: This is where AI shines in its simplicity. Just ask:
How many times does Apple appear in the list?
Counting Numeric Values
We can also count numbers greater than, less than, or equal to a specific value. Here are the traditional formulas for a dataset:
- To count how many fruits have a quantity greater than
500:=COUNTIF(B2:B10,">500") - To count how many fruits’ quantities are not equal to
500:=COUNTIF(B2:B10, "<>500") - To find how many fruits are exactly
500in quantity:=COUNTIF(B2:B10, "500") - To count how many fruits have a quantity below
500:=COUNTIF(B2:B10,"<500")
Count numeric values using the COUNTIF() function. Image by Author.
The Excelmatic Way: Instead of remembering which operator to use and whether to put it in quotes, you can ask naturally:
How many fruits have a quantity greater than 500?
Count fruits whose quantity is not 500.
Using Wildcards for Partial Matches
Sometimes we want to count cells that contain a specific part of a word. In the formula method, we use wildcards:
*matches any number of characters.?matches only a single character.
To count all fruits that contain "n" anywhere in the name, the formula is:
=COUNTIF(A2:A10, "*n*")
To count all four-letter fruits that start with "K", you would type:
=COUNTIF(A2:A10,"K???")
Use wildcards in the COUNTIF() function. Image by Author.
The Excelmatic Way: This powerful feature is made effortless with AI. You don't need to know about wildcards at all.
Count all fruits that contain the letter 'n'.
Count all four-letter fruits that start with 'K'.
Applying Criteria from Another Cell
Instead of hardcoding conditions, formulas can reference another cell. This makes them more flexible. To count fruits with a quantity more than 300 (where 300 is in cell D3), you can use the & operator:
=COUNTIF(B2:B11, ">"&D3)
Count cells using cell reference in COUNTIF() function. Image by Author.
The Excelmatic Way: Excelmatic understands context from your sheet. You can simply refer to the cell in your query:
Count how many fruits in column B have a quantity greater than the value in cell D3.
Counting Blank and Non-Blank Cells
COUNTIF() can also help spot gaps in your data.
- To count blank cells (e.g., out of stock items):
=COUNTIF(B2:B11,"") - To count non-empty cells (e.g., available items):
=COUNTIF(B2:B11, "<>")
Count blank and non-blank cells using COUNTIF() function. Image by Author.
The Excelmatic Way: The questions are as simple as they sound:
In column B, how many cells are blank?
In column B, count the non-empty cells.
Counting Dates Based on Different Conditions
You can also apply conditions to dates. To count how many employees were hired on the date in cell B11 (1 March 2024), the formula is:
=COUNTIF(B2:B9, B11)
And to check who was hired on or before that date:
=COUNTIF(B2:B9, "<="&B11)
Count difference in dates using COUNTIF() function. Image by Author.
The Excelmatic Way: Date-based queries are completely natural with AI.
How many employees were hired on March 1, 2024?
Count employees hired on or before the date in cell B11.
`COUNTIF()` with Multiple Criteria
For complex conditions, the formula approach can become tricky. To count dates between January 1, 2024 (B12), and January 30, 2024 (B13), you can subtract two COUNTIF functions or use COUNTIFS:
=COUNTIF(B2:B9, ">="&B12) - COUNTIF(B2:B9, ">"&B13)
Alternatively, using COUNTIFS() for multiple AND criteria:
=COUNTIFS(B2:B9,">="&B12,B2:B9,"<="&B13)
Use COUNTIF() for two conditions. Image by Author.
The Excelmatic Way: This is where AI truly simplifies complex logic. There's no need for COUNTIFS or formula subtractions.
Count how many dates in column B fall between January 1, 2024, and January 30, 2024.
Excel `COUNTIF()` vs `COUNTIFS()`
Excel's COUNTIF() function counts cells based on a single criterion. If your data requires checking multiple conditions simultaneously (AND logic), Excel provides COUNTIFS().
However, COUNTIF() is better for handling OR conditions, where you want to count cells that meet any one of several criteria. For example, to count cells that are either "100" or "900":
=COUNTIF(B2:B11, "100") + COUNTIF(B2:B11, "900")
Applying OR logic using COUNTIF(). Image by Author.
With Excelmatic, you don't need to distinguish between these functions. It understands both AND and OR logic from your question.
- For AND logic: "How many times do '300' and 'kiwi' appear in the same row?"
- For OR logic: "Count the cells in column B that are either 100 or 900."
Applying AND logic using COUNTIFS(). Image by Author.
Common Errors and Troubleshooting (for Formulas)
When using formulas, even the best Excel users run into problems. Here are common COUNTIF() issues:
- Incorrect count for long text strings:
COUNTIF()doesn't support criteria strings longer than 255 characters. - #VALUE! error: This often happens when the formula references a closed workbook. You must open the source file for the formula to work.
- Incorrect use of operators: Forgetting to enclose operators like
>,<, and<>in quotation marks is a frequent mistake. For example,=COUNTIF(B2:B10,>500)will fail; it must be=COUNTIF(B2:B10,">500").
One of the key advantages of using Excelmatic is that it completely bypasses these manual errors. You don't have to worry about character limits, closed workbooks, or syntax rules.
`COUNTIF()` Best Practices
If you stick with the formula method, follow these practices:
- Use named ranges: Naming a range like
A2:A10as "Items" makes your formula=COUNTIF(Items, C2)much easier to read and understand. - Use
COUNTIFS()for multipleANDconditions: It's cleaner than nesting multipleCOUNTIF()formulas.
`COUNTIF()` vs. Related Functions
Excel has several functions for counting, each with a specific purpose.
| Function | What It Does | Example |
|---|---|---|
COUNTIF() |
Counts cells that match one condition. | Count how many times "Apples" appear. |
COUNTIFS() |
Counts cells that meet multiple conditions. | Count "Apples" where the price is over $2. |
COUNT() |
Counts numeric values only. | Count how many numbers are in a column. |
COUNTA() |
Counts all non-empty cells. | Count all filled cells (numbers, text, etc.). |
COUNTBLANK() |
Counts empty cells. | Count how many blank cells are in a range. |
With Excelmatic, you don't need to memorize this table. You just describe what you want to count—"count numbers," "count non-empty cells," "count blank cells"—and the AI selects the right tool for the job behind the scenes.
Final Thoughts
The COUNTIF() function is a fundamental and powerful tool in any Excel user's skill set. Mastering its syntax and applications allows for sophisticated data filtering and analysis directly within your spreadsheet.
However, Excelmatic offers a revolutionary approach for business professionals, moving from syntax-based instructions to intent-based conversation. Instead of telling Excel how to do something with a formula, you simply tell Excelmatic what you want to know. This not only saves time but also makes data analysis accessible to everyone, regardless of their Excel proficiency.
Whether you're analyzing sales data, tracking marketing campaigns, or managing operational metrics, Excelmatic makes complex conditional counting tasks simple and efficient.
Ready to transform how you count and analyze data in Excel?
Start using Excelmatic today and experience instant, accurate conditional counting with AI-powered efficiency.
Countif() FAQs
How do I count duplicates in a column?
Formula Method: Use COUNTIF(). For example, =COUNTIF(A2:A10, A2) will show how many times the value in A2 appears in the range.
Excelmatic Method: Ask, "In column A, show me the count for each value to find duplicates."
Can I use COUNTIF() to count dates based on today’s date?
Formula Method: Yes, by combining COUNTIF() with the TODAY() function.
- Tasks due in a week:
=COUNTIF(A2:A10,"="&TODAY()+7) - Overdue tasks:
=COUNTIF(A2:A10, "<"&TODAY())
Excelmatic Method: Ask, "Count tasks that are overdue" or "Count tasks due in exactly one week from today."
Can I use COUNTIF() for non-adjacent cells?
COUNTIF() only works with a single, continuous range. For non-adjacent cells, you must add multiple COUNTIF() functions:
=COUNTIF(A2, ">10") + COUNTIF(A4, ">10") + COUNTIF(A6, ">10")
With Excelmatic, you can specify any cells or ranges in your request: "Count how many of the cells A2, A4, and A6 are greater than 10."
How do I use COUNTIF() with case sensitivity?
COUNTIF() is not case-sensitive. For a case-sensitive count, you need a more complex formula combining SUMPRODUCT() and EXACT():
=SUMPRODUCT(--EXACT(A2:A10, "Apple"))
This will count "Apple" but not "apple".
Excelmatic Method: This complexity is handled easily. Just specify your need in the prompt: "Count the exact, case-sensitive matches for 'Apple' in column A."